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Southwest Power & Light to Continue Planting Trees in Nation's Forests
Through Its Partnership with the Arbor Day Foundation


Yahoo Finance
For more information, contact:
Mark Derowitsch, 888-448-7337
mderowitsch@arborday.org

News Release

Nebraska City, Neb. (March 14, 2011) – Southwest Power & Light, a retail electric provider based in Houston, Texas, has announced its continued official corporate sponsorship of the Arbor Day Foundation.

Southwest Power & Light supports participation in the reforestation efforts of forests in the United States, which are in desperate need of replanting.

"By planting trees, Southwest Power & Light is an example of a company that understands the importance of making a positive impact on the earth," said John Rosenow, chief executive and founder of the Arbor Day Foundation. "The trees planted by Southwest Power & Light will help restore our nation's forests so future generations can enjoy these places of magnificent splendor."

The need to plant trees in our nation's forest is great. The result of recent years of record wildfires has left a backlog of nearly 1 million acres that need to be replanted in U.S. National Forests alone.

"Southwest Power & Light is proud that our customers have made the Plant-A-Tree electricity plans such a success and to see our support of the Arbor Day Foundation continue to grow," said Jeff James, vice president of marketing at Southwest Power & Light. "The Plant-A-Tree Plans reflect Southwest Power & Light's commitment to supporting the environment and the stewardship of resources in the communities that we serve."

About The National Arbor Day Foundation

The Arbor Day Foundation is a nonprofit conservation organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees, and to teach members about environmental stewardship. More information on the Foundation and its programs can be found at http://www.arborday.org.

About Southwest Power and Light

Southwest Power and Light provides electricity and energy services to tens of thousands of Texans including residential as well as small and large commercial customers. In addition to our Plant-A-Tree Plans, Southwest Power and Light makes continual improvements to its processes, bill presentment, online account access, and customer care facilities here in Texas, to foster the communities we serve. For more information about Southwest Power and Light's Plant-A-Tree Plans. Visit https://www.southwestpl.com/tree/. PUCT Certificate Number 10126.

 

Southwest Power and Light Announces New Plant-a-Tree Electricity Plans, Under Which Trees Are Planted Based On Electricity Usage

Yahoo Finance
Yahoo Finance 4.29.10 -
Southwest Power and Light Announces Partnership with the Arbor Day Foundation on the Eve of Arbor Day

News Release

Houston, TX - April 28, 2010 - Southwest Power and Light is pleased to introduce its new Plant-A-Tree Plans, under which a tree will be planted for every 1,000 kWhs used by enrolled customers. Southwest Power and Light's Plant-A-Tree Plans will be added as part of its continued effort to offer innovative low-price electricity service in the State of Texas and beyond.

The mission of our Plant-A-Tree Plans is to promote our forests and in turn help provide the opportunity for future generations to camp, hunt, fish and enjoy our great outdoors together, noted Jeff James, VP of Marketing at Southwest Power and Light. ÒForests slow the rain and sediment that runs off the land, and filter out sediment, nutrients, and pesticides before they reach the water. This means more fish, and healthier aquatic life, in our lakes and streams.

On an annual basis, Southwest expects at least 18 trees to be planted per year based on an average residential customer's electricity usage in Texas (estimated to be at least 18,000 kWh per year in Texas). "The Arbor Day Foundation will oversee the planting of the trees in our forests, so customers can be sure the trees will be planted properly," noted Jennifer Keefe, Corporate Counsel of Southwest Power & Light.

Southwest Power & Light also seeks to build further awareness, protect remaining forests, and regenerate depleted forests through its partnership with the Arbor Day Foundation. Southwest Power and Light is the first electricity provider to offer a plan of this nature, with Southwest Power and Light once again leading the way with innovative, eco-friendly and affordable electricity plans. A single tree can have an enormous impact on our environment and wildlife. "If you plant a tree today on the west side of your home, in 5 years your energy bills should be 3% less. In 15 years the savings will be nearly 12%," as reported by Dr. E. Greg McPherson, Center for Urban Forest Research. Additional tree-facts and statistics are available at https://www.southwestpl.com/tree/.

About Southwest Power and Light

Southwest Power and Light provides electricity and energy services to tens of thousands of Texans including residential as well as small and large commercial customers. In addition to our Plant-A-Tree Plans, Southwest Power and Light makes continual improvements to its processes, bill presentment, online account access, and customer care facilities here in Texas, to foster the communities we serve. For more information about Southwest Power and Light's Plant-A-Tree Plans. Visit https://www.southwestpl.com/tree/. PUCT Certificate Number 10126.

About The National Arbor Day Foundation

The Arbor Day Foundation is a nonprofit conservation organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees, and to teach members about environmental stewardship. More information on the Foundation and its programs can be found at http://www.arborday.org.

 


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